Essential Seven Toy Fair 2011 Disappointments

Toy Fair 2011 is now over. I always enjoy attending. I get to fly to New York, drink with friends, and see all of the toys coming out this year. I now know what to spend my money on. However, I also know what I don’t want to spend my money on. If there is one thing the collective fan media is good at, it’s bitching and moaning. I decided I needed to bitch a little and tell you the Essential Seven Toy Fair 2011 Disappointments:

7) Oversaturation of Green Lantern Products

Out of all the big movies coming out this summer, Green Lantern has the most amount of products. Figures, busts, sculptures, Colorforms, and puzzles all feature Ryan Reynolds’ likeness. Don’t get me wrong; I hope the movie and toy lines succeed. Nothing would make me happier than to see a great Green Lantern film. However, the more I see of the film, the less and less excited I am for it. My prediction is that you’re going to be seeing a lot of Green Lantern toys in the clearance bin.

6) Death of the Designer Toy?

Five years ago, half of our Toy Fair coverage featured designer artist toys. Since then, every toy company has made their version of a vinyl figure, be it a shared canvas, or something too hip for its own good. This has slowly taken something away from the true designer toys. This year very few designer toys were shown. Perhaps that is a good thing. Designer toys started out underground. The best stuff was created in this period.

5) Mattel’s Ghostbusters are Dragging Their Feet

I got really excited about the Ghostbusters when they were first introduced, there was going to be a 6″ line, and a deluxe 12″ line with cloth outfits. We knew Mattel would be up to their usual tricks and release variants to keep the line going, but we didn’t see a whole lot new at Toy Fair last week. The new 12″ Peter will feature, wait for it, a proton beam. Yeah his jumpsuit should be the GBII color (it wasn’t at TF) but otherwise it’s the same figure. I like the idea of doing the animated Real Ghostbusters in the retro Mego format, but I feel like they’re really dragging their feet moving through this line to try and keep interest afloat. I personally believe if they drag it out too long, people won’t care after awhile. One item of note? The new Egon comes with a PKE meter where the wands are DOWN. That may end up being a SDCC exclusive, so prepare to wait in line or shell out the big bucks on eBay.

4) Star Wars Needs to be Refreshed

I will probably get a lot of negative feedback on saying this, but Star Wars toys need to be refreshed. I’m tired of seeing the same figures re-sculpted over and over again. So what can be done? Maybe its time to retire the 3 3/4 line for a while. Introduce 6 inch versions perhaps? I know its not that easy, but the lack of any new Star Wars films is hurting the line.

3) Lack of Harry Potter

How can the biggest film of the year not have any products? Other than the LEGO sets, nobody had any new Potter merchandise. I realize that the Harry Potter toys don’t sell very well because the movies are a little too old for the action figure and collectable doll market, but I was hoping to see something more.

2) Everyone Ripping Off LEGO

I’m really sick of seeing companies rip off LEGO. Kre-O is Hasbro’s version of the building block sets. With only a couple of differences, Kre-O’s are essentially LEGO’s. Hasbro is launching the line with a collection of Transformer products. Our beloved playmobil and even MegaBloks are doing blind packed mini figures just like the popular Lego figs. The only good thing is that people are dedicated to the LEGO brand.

1) Ultimate Prime. Really?

I don’t want to keep bashing Hasbro, but they are banking on Transformers 3 being a huge hit. About ninety percent of the boys toys were hinged on the film. Chances are the film will be huge, and the toys will fly off the shelves. I can’t however, avoid pointing out the most absurd looking Transformer, Ultimate Prime. It may or may not be part of the film, but seeing Optimus Prime use his trailer as body armor is ridiculous.

The Essential Seven is a weekly list of seven items that we at believe needs to be identified. Want our opinion on a topic for a future list? Email Lando Da Pimp. Don’t agree with our list? Then leave a comment. We will try not to laugh at your dumb opinion! 😉

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