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Jim Henson Company Launches Official Store



HOLLYWOOD, Calif., June 4, 2010
— Fans of The Jim Henson Company’s well-known brands like Fraggle Rock and Farscape, as well as fans of the Company’s new hit pre-school properties, including Sid the Science Kid and Dinosaur Train, now have an online retail destination to shop for all of their favorite merchandise at the Company’s official e-commerce website at www.henson.com.

The Jim Henson Company’s official online store, powered by e-commerce solution leader MashON, is the only e-commerce website solely dedicated to all the products from The Jim Henson Company’s extensive library of new and classic kids, family, fantasy and sci-fi brands. The online store offers distinct storefronts for the Company’s hit properties including Fraggle Rock, Dinosaur Train, Sid the Science Kid, The Dark Crystal™, Farscape, Labyrinth™, Skatelab, Jim Henson Designs and Stuffed and Unstrung™. Each storefront offers brand specific merchandise, such as t-shirts, iPhone skins, greeting cards, notebooks, and posters with additional merchandise categories including toys, DVDs, and books. Pajanimals™ and The String Doll Gang® storefronts will go live July 1. The site also will be updated regularly with licensed product as it becomes available.

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