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Toy Fair 2011 – Mega Bloks

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Click below to see all of our pics from Mega Brands at the 2011 Toy Fair
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MEGA Brands: Dragon Universe

Putting the power of building into the hands of kids everywhere, Dragons Universe makes its global introduction at retailers near you

MONTREAL, Aug. 10, 2010 – MEGA Brands is excited to announce the international launch of its all-new construction-toy line:Dragons Universe™.

The story of Dragons Universe starts on an isolated planet where the soldiers of the Alliance are under attack from the Predavors, an alien race of warlike Dragons. The Predavors have come in search of the Cores, glowing spheres that are the source of all power.

With Dragons Universe, we have taken the classic play pattern of man vs beast and brought it into a futuristic world designed to appeal to today’s kids,” states Vic Bertrand, Chief Innovation Officer of MEGA Brands. “With Dragons Universe, boys six years and older can build a world filled with cool new technology and weapons, and create awesome battles with huge Dragons, heroic soldiers, amazing vehicles and even surprise role-play elements. And with our open-ended story line, boys can ultimately decide who will reign victorious.”

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Mega Bloks Halo Wars: Aerial Ambush

MegaBloks Aerial Assault

This was an interesting set for me to review. The reason? I have never played the game Halo. I don’t own an XBOX. I’m a Playstation fan.  I don’t even know anybody that owns one. I know its a shooting game. People love it. So when MEGA Bloks sent me the new Halo Wars sets I have to come clean:

I am a Halo virgin.

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Mega Bloks Halo Wars series now available!

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Halo Wars Aerial Ambush
Bringing the iconic characters of the video game to life through Mega Bloks, this ultimate 370-piece Halo Wars set includes a buildable UNSC Hawk, Covenant Banshee, UNSC Spartan, UNSC Flame Marine, Covenant Elite, Covenant Turret and Covenant Grunt.

Age: 8+
SRP: $39.99
Available: Now

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MEGA Brands Launches Exclusive Giveaway of 10,000 Limited Edition Halo Wars

600_x_552_active_camo_spartanMONTREAL – July 29, 2009 – Starting at noon EST on Friday, July 31, MEGA Brands Inc. (TSX: MB) is offering Halo Wars© fans an exclusive opportunity to receive a limited edition Mega Bloks UNSC Steel Spartan or an ultra-rare UNSC Active Camo Spartan miniature figure at halowars.megabloks.com.

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MEGA Bloks Exclusive Signed Halo Wars Warthog Sets at Comic-Con Today

MEGA SDCC

MEGA Brands will offer Halo Wars© collectors the opportunity to buy one of five hundred 2009 Convention Exclusive UNSC Warthog sets. The limited edition sets will only be available at the Twentieth Century FOX booth (# 4129) at Comic-Con.

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Toy Fair ’09 Podcast 01: Highlights


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Toy Fair ’09 MegaBloks

View the Toy Fair ’09 MegaBloks Image Gallery


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Toy Fair ’09

Toy Fair

Were back from Toy Fair, and we have uploaded all of the images. Over the next few days you can look for full write-ups along with some video podcasts from Toy Fair. You view Our Toy Fair Coverage by company:


Our Toy Fair Coverage is Sponsored by

Big Bad Toy Store


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MEGA Brands Aquires Halo Licence.

MONTREAL/LOS ANGELES – February 3, 2009 – MEGA Brands Inc. (TSX: MB) is thrilled to announce today that it has entered into a global licensing agreement with Microsoft Game Studios to develop construction toys based on its much-anticipated new game, Halo Wars, a real-time, exciting strategy game based on the legendary Halo® universe. The agreement was brokered by Twentieth Century Fox Licensing & Merchandising, licensing agent for the Halo franchise.

Under the global agreement, MEGA Brands will develop the first-ever construction toy sets based on the key characters and vehicles of Halo Wars under the Mega Bloks umbrella. The video game will be available at retailers worldwide in early 2009. The Mega Bloks licensed product offerings will make their retail debut worldwide in the summer of 2009.

“We’re excited to have this exclusive opportunity to partner with Microsoft and 20th Century Fox Licensing & Merchandising and build on the immense success of the Halo franchise,” said Vic Bertrand, Chief Innovation Officer of MEGA Brands. “We look forward to bringing the iconic characters and vehicles of the video game to life through Mega Bloks.”

“We consider MEGA brands to be one of the premiere leaders in the constructible toys and games category. Their reputation for creativity and innovation is inspiring and we look forward to seeing it applied to the legendary Halo franchise,” noted Michael Peikoff, Senior-Vice President U.S. Licensing, Twentieth Century Fox Licensing and Merchandising.

Developed by Ensemble Studios, the creators of the critically-acclaimed Age of Empires series, Halo Wars was designed specifically for Xbox 360® and brings a genre that has typically thrived on the PC seamlessly to consoles. From specialized controls to redesigned resource management and unit command, Halo Wars gives you the fluid strategy experience you’ve been waiting for on a console.


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