Oakbrook, Ill. - May 1, 2003 - The Bratz Pack® and HeMan® and the Masters of the Universe® will be delighting children and collectors of all ages in the May McDonald's Happy Meal. Beginning Friday, May 2, through Thursday, May 29, young McDonald's guests will receive one of eight fashion-forward Bratz collectibles by MGA Entertainment® or one of eight action-packed He-Man and the Masters of the Universe figures by Mattel, Inc. in McDonald's Happy Meals.

"McDonald's is always looking for hot toys that kids love to feature in our Happy Meals," said Karlin Linhardt, Senior Director of Kids and Family Marketing, McDonald's USA. "The combination of Bratz and He-Man and the Masters of the Universe gives kids a special offer with real sizzle. Featuring bold fashions on the Bratz collectibles and movable parts on The Masters of the Universe characters, this latest Happy Meal event creates hours of action-packed and accessorizing fun for our young guests."

He-Man® and the Masters of the Universe® Powering Happy Meals

By the power of Grayskull, He-Man and The Masters of the Universe are back saving Eternia™ at neighborhood McDonald's restaurants. Redesigned with updated looks, He-Man and the Masters of the Universe continue on their never-ending mission to save the world from the evil forces of Skeletor®. 

Each of the eight Masters of the Universe figures including He-Man, Skeletor, Battle Cat®, Man-At-Arms®, Beast Man®, Panthor®, Orko™ and Ram Man™, feature movable parts and battle weapons showcasing their unique personalities and battle skills. Attracting the imagination of an entirely new generation of young children, these characters also ignite the nostalgia of moms and dads who grew up with the tales of Eternia.

"Everything old is new again, and retro toys like He-Man and the Masters of the Universe characters are a hot toy trend," said Geoff Walker, senior director of marketing for action figures, Mattel. "The tale of good versus evil is timeless. This Happy Meal experience will allow another generation of families and collectors to explore the imaginative world of He-Man and the Masters of the Universe." 

The joint Bratz - He-Man and The Masters of the Universe McDonald's Happy Meal promotion will run May 2, 2003 - May 29, 2003 at participating McDonald's restaurants nationwide, while supplies last.

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